Incubation through Human Centered Design
Deliberate and Deliberative Process
The Druker Center uses a deliberate and deliberative process for innovating disruptive socio-technical systems aimed at optimizing the health and wellness of a population. Deliberate refers to the Center’s approach to innovation which involves a systematic, human-centered process for generating system requirements. Deliberative refers to the Center’s collaborative model with engages members of the larger PAMF community, external partners, and members of the community as co-designers and co-producers of the systems that we create.
Observing people in their natural settings
The Druker Center’s human-centered design process begins with observations of people in their natural settings. Observations are conducted by a trained medical ethnographer who visits people in their homes to capture peoples’ stories about their personal health-related experiences, and to observe and document their practices and strategies for managing their personal health and wellness in the context of their everyday lives. A key output of field observations is a deep understanding of the needs, barriers and constraints that people encounter related to managing their personal health and wellness, from their perspective.
Stories are an important way for people to reveal important issues and opportunities that emerge in their daily experiences. The stories people choose to tell and the information they provide in those stories provide important insight into the way people think about and experience the world, the challenges that they face, and the strategies they employ to address those challenges.
Themes refers to patterns–commonalities, differences and relationships–that emerge from observing people in their natural settings. Themes are identified during facilitated harvesting sessions where members of the Druker Center team and the greater PAMF community come together and become fully immersed in the imagery, lives, and stories of the people that we’re designing for.
Identifying Areas of Opportunity
Opportunity mapping describes the process of synthesizing, translating and representing themes into key opportunity areas. Opportunity areas serve as stepping stones for generating new ideas and concepts for solving the greater challenges and needs that surface during the harvesting process.
Ideating new solutions
Solution concepts are conceptual representations of potential approaches for addressing important end-user needs encapsulated within an opportunity area. In contrast to the more detailed prototypes developed in the following phases, the solution concept represents a “pencil sketch” of a potential solution that embodies key user needs that also takes into account key requirements and constraints uncovered in the field observations.
Developing and testing concept prototypes
Solution concepts are translated into low-fidelity prototypes that the team takes out into the field for end-user feedback and evaluation. Tangible representations of the solution concept are used to elicit specific feedback from end-users which deepens the team’s understanding of the end user’s perspective regarding utility and usage of the proposed solutions and helps surface new questions that the team needs to address.
Implementation and testing
Implementing innovative solutions start with identifying or developing low-cost ways of testing solutions in a real-world context. The team incorporates feedback from real-world testing in an iterative process aimed at improving functionality and usability of the solution and to better understand what it will take to successfully deliver the solution to the target community.